FLOOR RATE · COUNTERS · ACCESSORIALS

A higher paying loads dispatcher starts with your real cost per mile

A rate is only good if it covers what the mile costs you. That includes the fuel, but also the tires wearing down, the brake job coming next spring, the payment, the insurance and your own pay. Plenty of carriers take loads that look strong on the board and lose money once every cost is counted.

We start with your floor rate and negotiate from there. We pass on loads below it, counter when there is room, and ask for the accessorials you are owed. You approve or decline every offer and every counter, and the broker sends the rate confirmation to you to sign. We do not promise rate increases; we promise the work.

02 · FLOOR RATE BUILDER

Better rates per mile, dispatcher style: build the floor first

Move the sliders to build an EXAMPLE floor rate from five lines: fuel, tires, maintenance reserve, fixed costs and your pay, all in cents per mile. Then set a posted rate and see the counter-offer ladder. Each step shows whether that rate clears your floor.

The fixed cost line is the one most often guessed. Take the monthly truck payment, insurance, permits, phone and any other cost that does not change with miles, and divide by the miles you run in a month. Our trucking cost per mile calculator walks through it line by line.

Once you know the floor, the counter-offer target rate calculator helps set a counter that leaves room to meet in the middle without dropping below it.

EXAMPLE, in cents per mile (loaded and empty). Use your own.

Floor rate: $2.02 per mile

Counter-offer ladder
STEPRATEVS FLOOR
Posted$2.30Above
Counter +5%$2.42Above
Counter +10%$2.53Above
Counter +15%$2.65Above
COUNTERS

How a counter-offer works

Brokers post a rate, but the posted rate is often a starting point. When a load fits your truck well, we counter above it with a reason: tight timing, a hard pickup, a market with weak reloads, or simply what the lane has been paying. Sometimes the broker meets it, sometimes they come back in the middle, and sometimes they say no.

Before we counter, we know your floor and your target. We bring every final offer to you, and you decide whether to take it, counter again or pass. We never accept a load for you.

ACCESSORIALS THAT ADD UP

Detention, layover and TONU

Accessorials are extra charges for work or waiting beyond the basic haul. They can make a fair load good, and missing them can make a good load poor. The rate confirmation is where they belong, so we ask about them before you sign.

Detention

Pay for waiting at the shipper or receiver beyond the free time, often charged per hour. We ask how much free time the facility allows and what the hourly rate is. Record your arrival and departure times, because the claim usually depends on them.

Layover

Pay when a delay forces the truck to wait overnight or longer before loading or unloading. It is usually a flat amount per day, agreed in advance or claimed after.

Truck order not used (TONU)

Pay when a load is cancelled after the truck was dispatched to it. We ask for TONU terms up front so a cancelled load does not cost you an empty day for nothing.

Others, such as lumper reimbursement, extra stops and tarping for open deck loads, come up by equipment and load. We ask about the ones that apply to each load.

TRIP MATH

Judge the whole trip, not the posted number

A posted rate covers loaded miles. Your costs cover every mile. So we divide the pay by loaded miles plus the empty miles to the pickup and the likely empty miles to the next load. A load posted above your floor can fall below it once the empty miles are added. When that happens, we tell you, and you decide whether the reload on the other end makes it worth it.

WHAT WE CAN'T DO

What no dispatcher can promise

Rates move with the market. In a slow season, everyone's rates drop, and no dispatcher can change that. Be careful with anyone who promises a fixed rate per mile or a certain weekly gross. What a desk can do is make more calls, compare more lanes, counter more often and keep a floor in place so you do not haul at a loss without knowing it.

RESERVE

Why the maintenance reserve belongs in the rate

A maintenance reserve is money set aside every mile for the repairs and service the truck will need: oil changes, brakes, tires, injectors, an eventual overhaul. Bills like those arrive in lumps, months apart, so it is easy to forget them when judging a load. A reserve turns them into a steady cost per mile you can price.

The right number depends on the truck's age, miles, equipment and duty cycle. An older truck with high miles needs a bigger reserve than a newer one. Our maintenance reserve calculator helps you set one from your own repair history. Once it is in your floor rate, a load that covers the floor also pays for the repairs it causes.

UPDATE IT

Keep the floor current

A floor rate is not set once and forgotten. Fuel prices move, insurance renews, the payment ends, tires cost more than last year. Check your floor each month, or whenever a big cost changes, and tell us the new number. We use the current one on every load we bring you.

It also helps to keep two numbers: the floor, below which you will not haul, and a target, the rate you aim for on most loads. The space between them is where negotiation happens. Without a target, it is easy to settle for the floor every time.

BROKERS

Why more brokers means more options

A carrier calling a handful of brokers sees a small slice of the freight on a lane. A desk calling many brokers every day sees more options and a better sense of what the lane is paying right now. That market sense is what makes a counter believable. When we tell a broker the lane has been paying more, it is because we have seen it that week, not because we are guessing.

WHAT IT COSTS

Dispatch fees

Our fee is a percentage of the gross on loads you haul, so a better rate is better for both of us: 5% for one truck with authority older than six months, 7% for a new MC or a single box truck or hotshot, and 4% for two or more trucks with authority older than six months, a limited-time rate. Include it in your floor as a cost line. See the dispatch rates page.

STRAIGHT ANSWERS

Questions carriers ask

How do I set my floor rate?
Add up what each mile costs you: fuel, tires, a maintenance reserve, and fixed costs such as the truck payment, insurance and permits spread over your monthly miles. Then add what you need to pay yourself per mile. That total is your floor. Any load below it, counted over loaded and empty miles, loses money. The builder on this page does the math.
Should maintenance be in my rate per mile?
Yes. Repairs and service are a cost of every mile, even if the bill arrives months later. A maintenance reserve set aside per mile turns those bills into a steady cost you can price. Carriers who leave it out often think a load paid well until the brake job or the tires come due and wipe out the margin.
What is a good rate per mile?
One that clears your floor rate, counted over the full trip, empty miles included. Market rates change with season, lane and equipment, so a number that worked last month may not work now. Rather than chase a published average, know your own floor and judge each load against it. A good rate for one truck can lose money for another.
Can a dispatcher raise my rates?
A dispatcher can negotiate, pass on loads below your floor, ask for accessorials and look at more brokers and lanes than you have time for. That often helps, but nobody can promise a higher rate, because the market sets the range. We bring you the best offer we can get, and you decide whether to take it or counter.

Stop hauling below your costs

About 2 minutes. No setup fee. No contract. Every load is your call.